Personal Branding Your Way Through A Career Pivot By Rebecca Rapple on the Personal Branding Blog
5 March 2012
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Rebecca Rapple has been featured in Harvard Business Review, Business Insider, Keith Ferrazzi’s My Greenlight and more. You can learn more about the fundamentals of a remarkable job search on her site, The Resume Revolution. She has published this very useful post today on the Personal Branding Blog, a great resource for personal branding online.
Do you know the most important part of making a career pivot?
It’s not learning about your new path or building a new network. It’s not developing a strong plan or honing new skills.
It’s your story.
Don’t believe me? A director of people operations at Google stated “I want to hear the plan they had in mind: I liked what I was doing, but I didn’t have the depth in design that I needed, so I consciously took this next job with a small design firm.”
It is about you, you, you
Your story is the way you sell yourself. It is your motivation and the logic behind your choices. Your story plays a part in how you build your network, how you learn the skills and why you make the plans.
Your personal brand is the purposeful molding of your choices into a captivating story that explains why you are the perfect fit for your audience.
And stories have never been more important than in careers defined by change and punctuated with randomness!
The key is to purposefully mold your own story, even if you don’t think you made such conscious choices at the time, you can still connect the dots looking backwards!
Four steps to a career pivot story
Step One: Identify Your Audience…. you can read the rest at this link