Dorothy is an international talent management strategist, working on both sides of the spectrum in executive search and career transition coaching, from “hire to retire”. She sources hard to find candidates globally and connects top people, organisations and jobs.

In December last year she wrote a post for anyone embarking on a job search related to career change and developing what is now called a “personal brand”.  It includes great advice for handling social media – LinkedIn etc!  I would thoroughly recommend you follow the link below to read the rest of the post and that you follow Dorothy’s blog,  Meanwhile here is an extract and the link.

“Strategic alliances
As recessionary thinking starts to hit us again after a very brief interlude of optimism,  the job market looks set to shrink.  Economic downturns touch even the brightest and the best. It’s imperative that developing a  personal brand  and raising visibility becomes a daily part of all job seekers’ routines -  before there is a crisis.  Social networking is a great way to supplement and enhance actual networking,  although ( and I stress)  not a substitute for it.

Simple basics
—Select a primary platform  – for most people this should be a professional network   (e.g. LinkedIn, Viadeo, Xing)  to showcase career success stories and background. The largest English language one is LinkedIn for and anyone seeking a career in an international arena,  I would always advise a profile placed on this platform. — As a minimum I would suggest the following activity:…..

For the rest follow this link